Deezer and Ausha introduce new energy-efficient podcast API

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• Improved API makes new podcast information available immediately and reduces Deezer’s total energy consumption from server requests by 86%
• French podcast provider Ausha is the first company to use the new API, expecting an 89% reduction in server requests
• Deezer is the first major audio streaming platform to offer this solution

Podcast creators can now make sure new content reaches fans immediately. Deezer is introducing a new API that lets podcast providers upload new episodes and info to the platform immediately. The new API eliminates update crawling and unnecessary server requests, which reduces the carbon footprint of podcast streaming.

Ausha, a leading French podcast provider, is the first host to use Deezer’s new API. Ausha offers podcasters some of the most advanced tools dedicated to broadcasting, promoting and analyzing podcasts. This includes private podcasts and video clip editing capabilities. Podcasters also have access to detailed performance data that helps them design and share their content.

Today, Deezer updates podcasts on the platform by crawling a large number of podcast servers. This means that even when podcasts have no new information, they still have to be included in server requests. As a result, there’s usually a time delay between new podcast episodes being released and appearing on the platform.

Deezer and Ausha estimate that the old way of ingesting Ausha’s content used over 48 tonnes of carbon per year. By updating all of its RSS streams in one year, Ausha and Deezer will reduce this carbon cost by over 99% going forward.

“We want Deezer to be efficient and sustainable. We’re always on the lookout for solutions that make things better for our users and partners, while reducing costs, time and energy spend. In this case, we managed to speed up podcast episode updates on Deezer by using a simple but innovative approach that requires less resources. Ausha has been the perfect partner in this process and is now one step ahead of the rest of the podcast industry. Our team will be working actively to make sure that other podcast providers also start using this technology. This will help listeners enjoy their shows faster, while reducing the overall carbon footprint of our industry,” said Christian Jennewein, Director of Engineering at Deezer

“Our core values at Ausha have always been to build easy-to-use tools, accessible to everyone, in an eco-responsible approach. By helping our customers publish their podcasts in real time, we are also making the planet feel better. The push system produced in collaboration with Deezer will drastically reduce the amount of carbon used in our industry while eliminating all wait-to-publish processes. It’s the best of both worlds. We don’t want to be the only ones using this system, we encourage the entire industry to do the same and help reduce the carbon footprint for our children.” said Franck FITOUSSI, Chief Product Officer at Ausha

Deezer’s new podcast API is available to all of our podcast providers. Our team will be introducing the technology and its benefits to all of our partners in the coming months. Today Deezer is the only company in the world to offer a greener and faster way to get podcasts to listeners.

Deezer welcomes HiFi into the Family

Unlimited high fidelity music now available as Family package for just $19.99

Your whole family deserves the supreme music experience. Today Deezer’s new dedicated “Family HiFi” tier launches worldwide. If you’re one of Deezer’s HiFi users, you can instantly upgrade to “Family HiFi” and get up to six profiles for just $19.99.

The new offering costs just $5 more than a regular HiFi subscription, which means that you pay only $1 for each additional profile. Deezer will also open Family Hifi to new subscribers for the same price later this year.

The benefits of Deezer Family HiFi are:

Deezer Track Mix

• Six individual, password-protected, HiFi profiles under one subscription
• No ads and access to 70 million high fidelity tracks
• Filter kids’ access with parental controls
• Unlimited skips, offline listening and downloads in FLAC quality
• Curated recommendations, smart mixes and editorial playlists, including your own Family Mix
• A dedicated “HiFi Room” with exclusive curated HiFi content
• Flow, your “personal soundtrack” that knows what you want to hear by using smart data, algorithms and editorial recommendations
• Exclusive access to our dedicated ‘360 by Deezer’ app with tracks in Sony’s innovative ‘360 Reality Audio’ format
• Dedicated customer service for Hifi users only

Deezer Family HiFi users can enjoy the service on their mobile, desktop app or via any of Deezer’s partners. This includes Sony, Sonos, Bang & Olufsen, Xbox, Google Home and Samsung to name just a few.

Deezer Track Mix

“We always listen to our customer feedback and continue innovating our service. We know that a growing number of fans truly appreciate incredible sound and want to share this experience with their whole family. Our new subscription plan now means the entire household can enjoy supreme high fidelity music.” said Yoav Banai, VP Customer Engagement at Deezer.

Deezer Family HiFi is available from today for existing Deezer HiFi users and will roll out to new users later this year. If you’re a new user, you can first try out Deezer HiFi by signing up for three months free here.

Media Contact
For further information, please contact PR Manager for The Americas Jennefer V. Meléndez (JMelendez@Deezer.com)